When marketing agencies and companies are planning new brand strategies, they often fail to consider the big picture. The “big picture” is not simply what to sell and how to promote the product. They sometimes fail to consider the large number of consumers from different walks of life as well as their diverse social and
As of the year 2017, African American buying power had topped the $1 trillion dollar mark and was well on its way to hitting $1.5 trillion dollars by 2021. Before you know it, 2-trillion dollars will be spent on products and services in black America. The growth in African American buying power means that advertisers,
Almost everyone has the dream of owning their own business. They like the idea of being in control of their own destiny and making their financial dreams a reality. However, making your dreams of financial freedom and empowerment come true is not always easy and often takes more than one attempt to achieve success. I
In order to be successful, a business has to effectively market its services. Marketing and branding go hand in hand to grow a company and make it top of mind to consumers. However, not every business has unlimited marketing resources. If you find yourself in this situation, here are some effective ways to market your
If you’re the type of person who likes to be busy, you probably take on too many goals at one time. When you have too many goals, it has a habit of weighing you down, and this makes it harder to see any one of those goals through to the end. How do you handle
There are probably a thousand marketing strategies you could employ at any given time. They come in all shapes and sizes. All you need to do is pick one and get started. But before you do, it’s important to have a strong foundation underlying your marketing. This is the basis on which your ultimate success