The world is becoming more and more diverse. Opportunities for Diversity in marketing are also imperative. If a business wants to be relevant, connect and engage different cultures, they must understand how to communicate that messaging without being offensive. The ThinkZILLA team can help you build proper messaging and initiatives that targets your core audience.
- Identify new and unique ways to uncover insights into people, culture or category. Scouring all available resources (propriety tools, Insights Team, articles, primary and secondary research, etc.) for key business insights (consumer, brand/product, and competitor/industry).
- Champion the view of the consumer throughout brand and creative strategy development to ensure that consumer response is the only filter considered
- Champion multicultural diversity and bring to life culturally specific intelligence to inform and elevate creative work
- Monitor business, consumer and cultural trends and create compelling reports
DIVERSITY SERVICE OFFERING
Marketing | Strategic Planning
Diversity Assessment & Evaluation
Diversity & Inclusion Branding Strategy
One on One Diversity Coaching
Diversity Metrics & Benchmarks Tracking
Social Media Campaign Management
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