Build Awareness – Atlanta Airlines Terminal Company

Atlanta International Airport is crowned as the busiest airport in the world. As this bustling transit hub welcomes over 260,000 passengers daily, Atlanta Airlines Terminal Company (AATC) serves as the backbone of operations – from systems and structural maintenance to facility services.
While AATC’s operations ran smooth, their digital presence was grounded because lacked a robust engagement strategy. Within two months of working with Thinkzilla, AATC earned positive press coverage with top-tier local media and reached nearly 50,000 people on social media.

Project Goals

Without a dedicated public relations team, AATC didn’t have the proper media relations contacts to amplify thought leadership, company announcements and industry recognition. They also lacked the robust digital strategy and influential following needed to grow their brand awareness.Without a dedicated public relations team, AATC didn’t have the proper media relations contacts to amplify thought leadership, company announcements and industry recognition. They also lacked the robust digital strategy and influential following needed to grow their brand awareness.

  • Lack of dedicated PR team
  • Low brand awareness
  • No strong industry media contacts

Thinkzilla Solution

Thinkzilla built a strong foundation with a news hook that would be timely and relevant on both social and in the press. With Super Bowl LIII being hosted in Atlanta, Thinkzilla used this opportunity to promote AATC’s operational excellence and its asset management certification – the first accolade ever awarded to an international airport.

Given Thinkzilla’s personal connections in the media, the team was able to secure local press coverage, including The Atlanta Journal-Constitution. With a strong anchor piece, the next step was to amplify coverage on social media. Leveraging micro-influencers whose values closely aligned with AATC, the news story gained momentum and went viral in matter of days. Thinkzilla’s connections to micro influencers helped bolster the reach and longevity of the news story.

Results

49000
Impressions from the first story alone
1191
Clicks to read more on AATC website
62
Influencers promoting AATC's story
20
Percent Increase in web visibility
Thinkzilla has taken AATC to new heights. Based on my prior experience with agencies, I did not think digital marketing and social engagement had the potential to grow the way it has under Thinkzilla's direction. The team consistently goes above and beyond."
Dr. Kofi Smith
President and CEO, AATC