The Lighthouse Church is a growing church that takes pride in helping people realize their full potential in spite of the fatigue that life presents. Lighthouse engaged Thinkzilla to launch and execute several events, including the Destiny Empowerment Seminar, a Singles Conference, The Easter Expo and more.
Thinkzilla produced an end-to-end event marketing strategy that included pre-event and post-event press. With the multimedia coverage secured by Thinkzilla, these events were nearly sold out, grew community engagement and church membership.
With a small volunteer-based staff, The Lighthouse Church lacked the event marketing and public relations expertise needed to amplify largescale events.
Without a solid understanding of the media landscape, the team was unaware of the process to secure media buys, negotiate with publishers, or targeting niche audiences on social media.
They needed Thinkzilla’s help to acheive their ambitous outreach goals.
- Limited brand awareness
- Lack of media contacts
- Programming support needs
Unlike traditional church marketing, Thinkzilla took a digital-first strategy with a transactional website for the events that enabled seamless registration, downloads of eBooks and more.
Thinkzilla crafted promotional social media posts with a strong call-to-action, which garnered greater engagement and actions vs previous posts. Thinkzilla negotiated television and radio ad buys, which reached thousands of local career professionals.
Thinkzilla secured a star-studded panel of speakers, including: Judge Hatchett, founder of The Hatchett Firm and star of “Judge Hatchett,” Alfred Edmond, Jr., SVP Black Enterprise, Holton Buggs, multi-million dollar entrepreneur; Daniel Jean Louis, CEO of Bridge Capital.
By staging events of grand scale, Thinkzilla transformed The Lighthouse Churge into a mega church and built a strong personal brand for Pastor Keion Henderson, who is now a highly sought-after speaker.