Co-founder and President Eric Standifer has unveiled more initiatives that empower other minority-owned companies. By Susan Belknapp, Senior Writer, California Business Journal. Few would argue that diversification is critical to having a robust stock portfolio but perhaps it is an untapped secret to corporate success as well. We’re not talking about investments in this case but investing in people
Cultural awareness is an important and powerful tool that helps a brand in building connections with its partners, funders, and consumers. There is a myth that most business owners, branding experts, and marketers believe. It is that cultural awareness is only important for global businesses. What most people overlook is the fact that the world
Today, leading global brands are fostering diversity and inclusion in many ways. This includes accepting, celebrating, and empowering people beyond race, ethnicity, gender identity, sexual orientation, and cultural differences. Why? Let’s dive deep into it. Diversity & Inclusion Matters to Your Consumers Brands and businesses are looking for advanced and innovative ways of getting in
There are a lot of changes that happen within and around your business as it grows. This change may be in your product offerings, audience targeting, or brand positioning. Changed beliefs, changed political situations, and changed business landscape calls for REBRANDING. In today’s blog post, we will share signs that will help you identify that
When we listen and celebrate what is both common and different, we become a wiser, more inclusive, and better organization. ~Pat Wadors For an organization, promoting diversity, inclusion, and gender equality is more than a mission statement or slogan. When diversity is at the core of a business’s values, workplace culture, and overall branding, it
ThinkZILLA Consulting celebrates 8 years economic empowerment and social equity focus, adding third office. PHOENIX, ARIZONA, UNITED STATES,January 3, 2021 /EINPresswire.com/ –While 2020 created economic andequity challenges for some businesses and individuals across the country, ThinkZILLA Consulting, an African American- and woman-owned community and economic empowerment agency, spent the year helping leaders foster more meaningful
More than 30% of the American population belongs to minority groups. More than 40 million Americans have disabilities. More than 4.5% of adult Americans identify themselves as LGBTQ. As a brand, you must ask yourself: ‘Is your marketing strategy including the diverse and dynamic population of the country?’ ‘Is your brand adopting inclusive marketing?’
For businesses looking for ways to show their socialresponsibility and creating a positive corporate image, a supplier diversity program brings substantial success and growth. Supplier Diversity Program& its Benefits A supplier diversity program is “a proactive business program” that encourages working with businesses owned by women, minorities, veterans, and LGBT. The program provides opportunities to
In 2020, the murder of George Floyd made an impact as more than 20 million people came out and participated in the #BlackLivesMatter movement. The #BlackLivesMatter movement started in 2003, but in 2020 leading brands and businesses came out to show their support for racial equality and social equity. However, claiming that you support a
In Global Fortune 50, 60% of companies invest in community programs. With the cut-throat competition in the business landscape and the increasing social pressure, leading companies are redefining their relationship with the community. Community relations is now one of the most significant strategies for businesses. Before we talk about ways to build community relations, let’s