As of the year 2017, African American buying power had topped the $1 trillion dollar mark and was well on its way to hitting $1.5 trillion dollars by 2021. Before you know it, 2-trillion dollars …
When marketing agencies and companies are planning new brand strategies, they often fail to consider the big picture. The “big picture” is not simply what to sell and how to promote the product. They sometimes …
Why do so many business ventures fail while others make it to the end zone, and keep winning year after year? According to research by Entrepreneur, lack of marketing knowledge and ‘poor marketing’ is one …
