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Why is Cultural Awareness Important for Branding?

Cultural awareness is an important and powerful tool that helps a brand in building connections with its partners, funders, and consumers. There is a myth that most business owners, branding experts, and marketers believe. It is that cultural awareness is only important for global businesses. What most people overlook is...
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Why Diversity & Inclusion Matters?

Today, leading global brands are fostering diversity and inclusion in many ways. This includes accepting, celebrating, and empowering people beyond race, ethnicity, gender identity, sexual orientation, and cultural differences. Why? Let’s dive deep into it. Diversity & Inclusion Matters to Your Consumers Brands and businesses are looking for advanced and...
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3 Signs your Business is Ready for Rebranding + Quick Fixes

There are a lot of changes that happen within and around your business as it grows. This change may be in your product offerings, audience targeting, or brand positioning. Changed beliefs, changed political situations, and changed business landscape calls for REBRANDING. In today’s blog post, we will share signs that...
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Why Diverse Organizations Perform Better?

When we listen and celebrate what is both common and different, we become a wiser, more inclusive, and better organization. ~Pat Wadors For an organization, promoting diversity, inclusion, and gender equality is more than a mission statement or slogan. When diversity is at the core of a business's values, workplace...
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