According to "The Business Case for Racial Equity: A Strategy for Growth," the United States economy could increase by $8 trillion by 2050 if the country eliminated racial disparities in health, education, incarceration, and employment. Reducing or eliminating racial barriers is essential to driving economic growth, not only in minority communities but in our country as a whole.
We must invest in minority businesses that are creating multi-generational wealth and opportunities within their communities. By removing barriers that hinder opportunity, minority business owners will recognize wealth, not only in the form of money but in the form of power, leadership, social mobility, ownership, and justice.
Some companies make the mistake of thinking diversity means hiring more minority employees to create a diverse workplace. But, it goes beyond that. We must educate senior-level staff about the benefits of developing a diverse and inclusive workforce. By aligning racial equity with a clear strategy for economic growth, we can form meaningful relationships with community leaders, influencers, and the minority community at large.
Change must happen across sectors to battle systemic racism in the workplace. Reducing these barriers will lead to sustainable, multigenerational economic growth for Black and communities. To move forward, we must invest in minority business leaders who are creating bold solutions that lead to opportunity and growth through diversification of the workplace which also reveals new customers, products, and markets.
Are you ready to invest into the minority community in a way that supports and improves your brand identity while increasing economic growth within the community? Thinkzilla will tailor a custom program to meet your goals and needs. Find out more: https://thinkzillaconsulting.com/