Today, leading global brands are fostering diversity and inclusion in many ways. This includes accepting, celebrating, and empowering people beyond race, ethnicity, gender identity, sexual orientation, and cultural differences.
Why? Let’s dive deep into it.
Diversity & Inclusion Matters to Your Consumers
Brands and businesses are looking for advanced and innovative ways of getting in touch with their audience and building relationships with their customers.
Your brand’s communication and connection with your target audience indeed play an important role in your brand’s success. However, as simple as that sounds, it is not easy to become a brand that thrives in the hearts of its community. For this, you need strong branding and a strong strategy.
People no longer care what products you sell or what services you provide. Today, the younger and informed generation wants to know what you stand for as a brand.
Becoming a Brand that Stays Relevant
Diversity and inclusion aren’t just nice things to add to your branding and marketing campaigns. For a brand to actually identify as a diverse brand, every element of its entire business, current strategies and future plans should be aligned with diversity, inclusion, and equity.
This will help your brand become memorable and stay relevant.
Here are a few tips that will help you ensure that diversity, equity, and inclusion become an integral part of your business’s DNA.
1. Diversity begins at home- or organization
Your diverse work team can bring so much more than a vast pool of talent and capabilities. The people in your organization represent your diverse target audience. These people are an invaluable resource for your brand.
Listen to their ideas and share your vision with them. Let them help you align your message in a way that makes an impact on your audience. This will also help you develop a better understanding of your target groups.
2. Say less, Show more
Your words will lose impact if people will not see them translated into action. If you are claiming that diversity and inclusion are at the core of your business’s values, show it.
This can start with your website. Choose images that resonate with your target audience. Better yet, involve your diverse team members and make them a part of the selection. Likewise, use carefully curated content for marketing and social media.
3. Diversity & Inclusion is crucial
According to the latest Multicultural Economy Report, the collective buying power of all minority groups is $3.9 trillion. This rise is because of an influx in African American businesses and the growing economic power of Asian and Hispanic consumers.
For businesses, this means that diversity and inclusion are critical for their growth. This also makes it crucial for them to declare a brand positioning that clarifies how and why they celebrate diversity, equity, and inclusion within their organization.
Simply put, your diversity and inclusion matter- now more than ever.
However, it is important to ensure that, from design to PR, your brand’s campaign represents your support for multicultural and marginalized groups. At ThinkZilla, we help brands embed diversity and inclusion in their brand’s design and messaging.
So, before you sign up with a website or app, understand that there is a difference to buy birth control online with that of the standard telemedicine services. The process involves you to fill a questionnaire involving medical information and a few strange requests: uploading your photo and sending the blood pressure reading.