When marketing agencies and companies are planning new brand strategies, they often fail to consider the big picture. The “big picture” is not simply what to sell and how to promote the product. They sometimes fail to consider the large number of consumers from different walks of life as well as their diverse social and economic backgrounds.
The Creation of a Marketing Strategy
Most marketing campaigns are created by marketing strategists talking at a table and consulting the research in front of them. They base their decisions solely on the goals of the client and not on the way a product or brand can impact the lives of their target audience. This strategic planning approach makes ads for multiple brands in the same business sector look very similar.
What does Diversity Mean?
Diversity can mean any number of things from different genders to multiple ethnicities to various personalities, abilities and values.
In other words, no two people are alike so why would you try and market your business or products in the same manner to different people?
How Diversity Drives Decisions
Diversity in the planning of a marketing strategy delivers results that reflect the various people that are being targeted by an agency or a business. It should be noted that, according to the United States Census, more than 50% of the American population is expected to be made up of minority groups by the year 2042.
Diversity isn’t limited to ethnic backgrounds. Diversity also includes gender, age, religion and the sexual identity a person identifies with on a daily basis.
Audiences all across America are diverse which means companies need a well-planned, and expertly executed, creative strategy in order to reach their target audience.
How ThinkZILLA can Help Your Diversity Marketing Efforts
Our company has a thorough understanding of the benefits and challenges of diversity marketing. We analyze your audience and make sure the message you want to deliver matches the consumers you are targeting. Your message might be getting lost in translation so we ensure your branding is on target and fine-tuned to match the customers you desire.
We know that consumers have unique qualities that go beyond race and gender. That is why we use multiple advertising channels to help make your marketing campaign a success by recognizing cultural norms and traditions while utilizing the latest technology and trends.
Want to know more about diversity marketing? Call us at 888-509-1145. Our award winning agency services include business marketing, PR solutions and corporate branding opportunities.